Console wars used to be all the rage in the industry at one point, with Xbox, PlayStation, and Nintendo going head-to-head and aiming for complete domination of the industry. This also meant that exclusivity was a major part of the industry, with IPs like Halo, God of War, and Mario representing the different offerings of each gaming giant.
Fast-forward to today, and console wars are nowhere near as prevalent. In fact, many believe the console wars are over altogether since all three gaming giants have adopted different strategies. Speaking on this phenomenon, a games industry analyst has suggested that the console wars have transitioned into ecosystem wars.
In a recent interview with Circana’s Matt Piscatella, Kyle Bosman pointed out that Valve’s Steam Machine seems to harken back to the days of the console wars, with the gaming giant entering uncharted territory through a console-like PC.
Responding to the statement, Matt Piscatella highlighted that Valve’s latest hardware products serve its goal of expanding the Steam ecosystem further. As per the analyst, Valve’s dominance stems from its ability to establish strong relationships with its consumers and fight off competition in the market.
Piscatella says that although the console wars are over, the ecosystem wars are going strong. This statement is so interesting since both PlayStation and Xbox are focused on expanding their ecosystems as opposed to growing users through a specific piece of hardware.
“The console wars are over, but the ecosystem wars are going pretty strong now.” – Matt Piscatella
Both gaming giants are doing their best to expand on mobile, PC, and other platforms. Similarly, Valve’s attempt at entering the hardware market aims to yet again reach gamers who may not necessarily be looking for a traditional PC experience but still find the prospect of a gaming PC exciting.
As such, one could argue that the ‘platform wars’ are the natural evolution of what the industry dubbed the console wars many years ago.
Only Nintendo appears to be sticking to its roots in 2025, with the rest of the major players in the industry attempting to bring players into an all-encompassing ecosystem. This is also why the ‘Monthly Active Users’ figure has become so important for all gaming giants today.
Traditionally, Valve’s ecosystem has stood on top of the PC gaming world. This trend is expected to continue moving forward, and hardware like the Steam Machine and Steam Deck will only accelerate the company’s growth for the foreseeable future.
However, Valve will certainly compete with PlayStation and Xbox in 2026 and beyond, so it will be interesting to see how well the Steam Machine performs against already established consoles like the PS5 and Xbox Series S|X.
