According to aggregated sales data (by Sensor Tower) across Steam, Xbox, and PlayStation, the Racing genre is currently in pole position for 2025, with each title averaging around 262,000 units sold.
Games like Sonic Racing: CrossWorlds and F1 2025 led the way. Thanks to a loyal player base and a steady release cadence, the racing genre’s momentum never stopped.
Together, the top four genres; Racing, Sports, Shooter, and RPG account for an eye-opening 85.6% of average game sales this year. If we look at racing alone, it makes up for 31% of sales, beating Sports (22%) by about 40% and doubling RPG’s (15.2%) average.
Shooters so far did 17.5% of the sales to maintain their cross-platform dominance. Meanwhile, action games despite some notable launches have fallen behind due to an over saturated market of smaller titles.
Simulation and Strategy games are top niches outside of PC with both together representing under 6% of total sales. Lifestyle, Arcade, and Adventure titles round out the bottom, each struggling to hit even 1.3% of the market.
However, by the end of 2025 the tide might shift in favor of Shooter games thanks to the launch of Black Ops 7 and Battlefield 6.
The latter being EA’s biggest Steam launch in history with over 700K players. Despite a luke warm reception to Black Ops 7 gameplay trailers, the game is still expected to sell well.
If that happens, 2025 might go down as the year the racing boom hit full speed only to be stopped by a headshot.
What’s interesting to me is the Saudi EA deal. The Middle East has a ton of racing fans, and it is possible that the Saudis didn’t just buy EA for the likes of Battlefield.
We may see the return of Need of Speed and Burnout franchises in the near future.
