Update 2: According to Smarty’s website, they are authorized seller of Valve products in the country. It turns out, they might actually be right about the price. But whatever they sell it for will likely include VAT and their own margins.
Update 1: Smarty sells products at a 17% margin + VAT.
A Czech retailer, Smarty.cz, has sparked fresh speculation about the pricing of Valve’s upcoming Steam Machine console by listing preliminary product pages for both the 512GB and 2TB models, despite no official price or release details from Valve yet.
The listing posts the full specs of the Steam Machine; the device is a SteamOS running with a semi-custom AMD Zen 4 6-core CPU, RDNA3 graphics (28 compute units), 16GB DDR5 RAM, and upgradable NVMe storage.
However, the most interesting part of the Steam Machine listing is hiding inside the source code of the page.
Despite he pages currently stating “Cena nebyla stanovena” (price not set) and mark the product as “Připravujeme” (preparing), with no public pricing displayed or pre-order options, the source code mentions the following prices for two Steam Machine models:
512GB model: 19,826 CZK (approximately $950 USD, pre-tax) 2TB model: 22,305 CZK (approximately $1,070 USD, pre-tax)
The price numbers align with longstanding rumors that the Steam Machine could carry a premium price tag exceeding $1000 for top models, amid the rising costs for DDR5 RAM and NVMe storage.
Analysts have warned that Valve’s refusal to subsidize the hardware like traditional consoles, positioning it instead as a fair-priced mid-range gaming PC, could result in costs well above current-gen systems like the PS5 ($499) or Xbox Series X.
It is well known at this point that the Steam Machine will be priced comparably to a DIY PC build with similar specs. Recent estimates from sources like Linus Tech Tips peg a realistic retail price around $700, while others forecast $800–$1,100 depending on market conditions and storage options.
That said, the listing should be taken with a massive grain of salt. Retailers frequently create placeholder listings for unreleased products, and any hidden data could be provisional, outdated, or simply internal estimates not reflective of the final price of Steam Machine.
With the Steam Machine slated for an early 2026 launch and no official word from Valve on costs, this “leak” adds to the intrigue but remains unverified.
One thing is for certain: RAM and storage prices are expected to not only have an impact on the Steam Machine’s final price tag but could push its release beyond 2026 if Valve can’t source enough chips.
Lets all remember to thank AI slop for this.
Valve don’t officially supply or sell through retailers. They’re likely just trying to get backlinks in Google and made up a price. Valve only sell direct, any price released by anybody else should really be ignored.
Agreed. It is likely just someone using a place holder. May be around $800? That’s a more realistic price point if RAM is sourced at a reasonable price.
Actually, it turned out Smarty is the official Valve partner in the country. https://x.com/Clawsomegamer/status/2009692987400569142?s=20
That’s simply wrong. On that screenshot you sort/select the pre-build PCs by the manufacturers, there is nothing that says that they are official partners.