ARROVA, a Ubisoft partner in Japan, is recruiting partner companies to collaborate on promotional strategies in Japan for the upcoming release of Assassin’s Creed Shadows.
A webinar will be held on Friday, May 31st, to provide details about the new game and the partnership opportunities.
Arrova and Ubisoft are targeting industries related to Japanese culture, compatible with gamers, or aiming at inbound tourism are ideal for collaboration.
For the marketing push the following industries will be considered:
- Beverages/Food/Alcohol
- Telecommunications
- Food Delivery
- Retail
- Apparel/Fashion
- Public Gambling
- Hotels
- Local Governments
Partners can utilize key visuals and characters from the new game.
Promotional strategies will be tailored to each partner company’s industry. Examples of promotional activities include:
- Limited-time products with special Assassin’s Creed packaging.
- Campaigns with game quizzes and giveaways.
- Must-buy campaigns offering exclusive in-game item codes.
The announcement emphasized on the game’s historical accuracy which is a big topic of discussion in the online community at the moment.
It would be interesting to observe the Japanese reaction when a full-fledged marketing push for Assassin’s Creed Shadows begins.
